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ASOS is the latest online company to embrace computer vision as it begins rolling out a new visual search tool to help fashionistas find garments and accessories using nothing but their smartphone camera. ASOS is an ecommerce giant that sells everything from shoes, shirts, and bags to jewellery, accessories, and everything in between. Hitherto, users could search manually by category or using keywords, but with the latest update to land on iOS it’s now possible to take a photo of an item of clothing in the real world or capture a screenshot from the web or upload an existing snap from your camera roll and search for similar items on ASOS.
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