Nike gets personal with new fitness app and products

Nike, the world’s biggest sportswear firm, is launching a new version of its Nike plus running app that offers users a preferential access to the hottest new sneakers. Nike was a pioneer in fitness tracking, teaming up with Apple Inc on Nike and  running programs for the iPod and iPhone.

<a href=”http://news.nike.com/news/hyperadapt-adaptive-lacing/”> http://news.nike.com/news/hyperadapt-adaptive-lacing/</a>