The Kerastase Hair Coach Powered by Withings smart hairbrush will monitor the user’s brushing patterns to help promote healthier hair. Sensors able to detect whether the hair is wet or dry, the force applied during brushing, and the brushing patterns. The collected data is sent to a companion app via WiFi or Bluetooth, allowing L’Oréal’s patent-pending algorithm to track the user’s brushing habits to offer tips and product recommendations.
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