Facebook now lets developers advertise bots in the News Feed

Facebook Messenger will begin to let bot creators buy News Feed ads to target specific groups of people. The combination of sponsored messages and News Feed ads will increase the value companies receive from their bots. These are bots that operate the same way as other Messenger bots but are compiled in a list. See the blog.

http://venturebeat.com/2016/11/08/facebook-now-lets-developers-advertise-bots-in-the-news-feed/

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