The Unified Data Platform is designed to provide a single source for companies to perform data processing, analytics, and visualization, which is important for generating insights from the information that’s tied up in business systems. It’s supposed to solve a key problem: While companies have plenty of data about how their business is doing, it can be hard for analysts to reason over all of it, owing to a series of technical silos that makes collating and processing all that information difficult. Periscope Data’s new product helps fix that by bringing all of a company’s data into Amazon Web Services’ Redshift database. Once the data is loaded in, teams can query the information using SQL, R, and Python. Periscope Data’s software is also able to provide visualizations in the form of both reports and dashboards. This whole system is supposed to replace the existing approach to building data warehousing and analytics capabilities, which often requires chaining together multiple software packages. Customers will get billed for the Unified Data Platform based on how many people use the software, as well as how much data they have stored within the data warehouse. When all is said and done, it will end up costing customers tens or hundreds of thousands of dollars per year.